Branding and games: EA – How the change of leadership affected the brand

Both in 2012 and 2013 EA was voted as the worst company in America mainly due to practices like day-one DLC's, purchases followed by the closure of smaller studios, mandatory use of online passes, microtransactions in their games and the troubled launch of SimCity's reboot, that required an online connection and didn't feature any offline [...]

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E3 Expectations (Part 2)

It's the best time of the year for gamers, our "Super Bowl", "Christmas", E3 has arrived and it begins today with EA's and Bethesda's conferences, and what can we expect from this year's event? New hardware? The beginning of the end for E3? Surprises? Or just leaks confirmations? We'll discuss here what we wish we'll [...]